According to the latest studies, 87% of mobile Web users leave a website instantly if it is not mobile-friendly. Having a design that accommodates mobile users with larger buttons, the ability to call your organization instantly with one “tap” and a site that is optimized for mobile viewing means greater engagement with your constituents. The infographic on this post highlights 10 reasons why your nonprofit should have a mobile website.
On my post “Nonprofit Websites & Responsive Design,” I talked about designing websites having mobile users in mind. The reason behind it is that people are increasingly accessing the Web and conducting transactions, such as making donations, on their smartphone, tablets and other mobile devices.
A few days ago, I ran across this well-done infographic by AD:60. It lists 10 reasons why you need a mobile site. Although some reasons are directed to the for-profit sector, let’s keep in mind that nonprofits also collect donations online, sell event tickets online and run online auctions… just to mention a few.
Here are a couple of stats from the infographic:
- 8% of all digital traffic comes from smartphones and tablets.
- 60% of smartphone users make more than $100,000 per year—double the US household income median.