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Social Media for Nonprofits

Google Apps for Nonprofits

On 04.23.10, In Fundraising, IT Security, by Rosita Cortez

Learn about Google tools your nonprofit can use to promote your cause, raise money and operate more efficiently. In this post we will be exploring Google Apps including: Gmail, Google Calendar, Docs and Talk. In addition, Google Apps are packed with powerful spam filtering and customizable security features. If you are a small or medium size nonprofit, apply today. Google Apps is free.


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In my last post, I talked about how Google grants for nonprofits can give your organization the marketing leverage to increase fund raising, online donations and brand visibility. In this post I continue exploring the Google tools that are available, most of them for free, to the nonprofit sector to promote your cause, raise money, and operate more efficiently.

Google Apps is a cloud-based computing environment with collaboration technology that features several Web applications similar to the traditional desktop-based office suites, including: Gmail, Google Calendar, Docs, Talk and Sites.

What’s in it for nonprofits?

Gmail: Includes email accounts on your organization’s domain (e.g., rositacortez@your-nonprofit.org). Best of all, you can access your email account anytime, anywhere, even if you are offline. Google also provides email migration tools so you do not have to worry about losing existing email. In addition, you can opt to use Gmail via an IMAP account and sync it to Outlook.

And yes! You can customize Gmail to fit the look and feel of your organization (logo and colors). Did I mention that you also have a 7+ GB inbox quota?

Google Calendar: Integrated into Gmail, calendars can be shared company-wide or with select co-workers. In addition, you can access your calendar on your iPhone or blackberry and even receive calendar notifications via text messages.

Google Docs: This is perhaps my favorite feature. It gives you the flexibility to create and access your documents from anywhere. You can say good bye to carrying USB drives or emailing attachments to yourself. With Google Docs all you need to have is access to the Internet to create and share a Word, PowerPoint or Excel document. And you don’t have to worry about compatibility issues between the different operating systems. Google Docs can be read by Macs, PCs and even Linux computers.

Google Talk: Also integrated into Gmail, Google allows you to share quick thoughts in real time. You can exchange quick chats right within Gmail. This feature is especially useful if you need to have a quick answer right away (e.g., you are on the phone and need more information from a co-worker). In addition, you can receive files in Google Talk. Forgot to bring that financial report to a meeting? No problem. Your co-workers can send it to you instantly via Google Talk.


Google Apps for Nonprofits

Google Apps are packed with powerful spam filtering and customizable security features. The Google team has some of the world’s foremost experts in information, application and network security. Remember that even though Google Apps is free for nonprofits, big businesses, with highly sensitive corporate data, do pay for these services and they expect the system to be reliable and secure…and it is.

Advantages of Google Apps for Nonprofits

  • Free for nonprofits
  • Requires no hardware or software
  • Easy to administer and support (it needs minimal administration)
  • Reduces IT Costs by decreasing total cost of ownership
  • Empowers your employees with state of the art technology
  • 24/7 customer support (via phone or email)

What to Do Next?

  1. Find out if your nonprofit qualifies
    United States non-profit organization with under 3,000 users with current 501(c)(3) status and verified by 9-digit Employee ID Number
  2. Complete the Sign-up form on the Google Apps webpage
  3. Learn more about Google Apps for Nonprofits

Related posts:

  1. The Nonprofit Power User Guide to Google Docs
  2. Google Grants for Nonprofits
  3. Email Marketing for Nonprofits: 3 Essential Techniques
  4. 10 Tips to Effective Search Engine Optimization for Nonprofits
  5. What’s the Buzz All About? Nonprofits and Social Media

Rosita Cortez

Rosita holds a masters in Public Policy and Administration from Columbia University in New York. She is the founder of “Social Media 4 Nonprofits.” Learn about social media tools your nonprofit can use to promote your cause, raise money and operate more efficiently.

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6 Responses

uberVU – social comments
04.23.10

Social comments and analytics for this post…

This post was mentioned on Twitter by TheEcoist: RT @RositaCortez: Google Apps 4 #Nonprofits: Promote your cause, raise money & operate more efficiently http://bit.ly/apssLf #nptech…

Most Tweeted Articles by Non Profits Experts
04.23.10

[...] States are safer than they used to be, but plenty of old and new danger… 2 Tweets Google Apps for Nonprofits | Tools to promote your cause, raise money and operate more efficiently … Advancing the mission of nonprofits via Social Media 2 Tweets High Fliers: Top 50 [...]

WP Themes
04.23.10

Nice brief and this post helped me alot in my college assignement. Thank you on your information.

Volunteer Doctors’ Coalition
04.23.10

Your Comments
Thank you Rosita Cortez, for your insightful site. However, since we are in-process of being considered with IRS, for our 501(c)(3) status, how can we utilize Non Profit benefits?

IRS commented that we can operate as Non Profit, while our status is being considered, but we are finding that many are like your organization; they want to see IRS status approved.

We currently have State, Non Profit Status to collect donations in our State.

We help Needy People, and get Medical Professionals to provide their services for Needy People.

What is your suggestion?

Rosita Cortez
04.23.10

Unfortunately, Google Apps is only for nonprofits with 501 (c)(3) status. I recommend that you use regular gmail for now. Doing this will allow you to use other awesome features that come in handy (Google Docs, calendar, etc). Once you get your status, apply for Google Apps. The transition should be easy and simple if you are already using their platform.

Do not worry if you are already using other email provider. Once you get Google Apps you will be able to “migrate” all your data.

I, also, visited your website and I can help you make it much better. You are doing a great work, but if you want to reach new constituents (donors) in particular, you need to have: 1- Your own domain name 2- A basic website 3- Online donation system in place

I would be more than happy to help out.

Moshe
04.23.10

Hi,

I am working with an NPO that does not have 503(c)(3) status yet. I was wondering if there is any significant difference between the NPO edition and the standard edition. This is a small organization with 22 users so the 50 user limit of the standard edition would not present a problem. Thanks!

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Hi. I'm Rosita Cortez. Welcome to Social Media 4 Nonprofits. This is a blog for charities, nonprofits and foundations looking to make sense of the online realm.
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