Online giving is growing and fast. Many nonprofits are already reaching out and acquiring new donors via the Internet. However, most nonprofits aren’t focused on their donors’ experience online. The good news is that reorganizing your fund-raising efforts with a focus on the donor’s experience doesn’t have to be a nightmare. Learn 10 tips to make your donors feel appreciated through your website and increase online donations.

Did you know that your donate button can significantly affect online donations? As silly as it may seem, donors respond to the color, size and copy on the donate button. Learn 10 easy ways to optimize your donate button and give it the emotional tone that touches people and invites them to donate.

Does your nonprofit have a website that would benefit from an increase in targeted traffic? Would you like to increase your online fund-raising but have limited resources? Don’t sweat it. SEO is not brain surgery. DIYers can do as good of a job as many professional SEO consultants.

A well-optimized donation page can help you convert visitors into donors. Most organizations have donation page conversion rates below 20%, some even less than 10%. These poorly designed pages are driving away potential donors. Why should you care about that? Improved conversion on these pages mean more dollars raised with no increases in outbound marketing.

This post is the sequel of “Making Social Media Work for Your Nonprofit.” We continue exploring the framework for coming up with a social media strategy that will work for your nonprofit. Don’t just jump on Facebook or start a blog without knowing your target audience. Your audience will determine what social technology you should embrace.

Although there is a lot of interest in the nonprofit sector about using social media, there is also a lot of confusion. How you can use social media to accomplish your nonprofit’s goals? How do you put in place a successful strategy? What factors do you need to consider to come up with a successful social media strategy? In today’s post we explore Josh Bernoff’s four-step process for formulating a social media strategy that can work for your nonprofit.

As nonprofits, we want to engage new people. We want to capture their attention. Ultimately, of course, we want them to donate money, volunteer and attend our fundraisers. The way to get there from where you are right now is to make friends with them and to keep that friendship alive through regular communication. Just like you would do with any friend.

Learn about Google tools your nonprofit can use to promote your cause, raise money and operate more efficiently. In this post we will be exploring Google Apps including: Gmail, Google Calendar, Docs and Talk. In addition, Google Apps are packed with powerful spam filtering and customizable security features. If you are a small or medium size nonprofit, apply today. Google Apps is free.

Google in-kind advertising services for nonprofits gives FREE ADVERTISING up to $10,000 per month to selected nonprofits. Google does this through its advertising program called AdWords. Through this program your organization can take its fundraising goals to the next level. Google gives you the same marketing potential and outreach that major nonprofits and big business with large marketing budgets enjoy.

This is the time for nonprofits to jump on the social media wagon and use it to bring about change, to make a positive and profound impact in the lives of people, to reach out to new supporters, to raise more funds and, yes, to increase brand visibility.