Social Media: Nonprofit Guides and Resources


Learn how your nonprofit organization can use social media technologies (Facebook, Twitter, YouTube, LinkedIn, Digg, Del.icio.us, and many others) to advance its mission and drive social change.

Social Media 4 Nonprofits gives you the strategies, tools and tips you need to harness the power of the social media-sphere to get found by potential donors, develop meaningful relationships with your supporters, manage your organization's reputation and position your nonprofit as an expert source.

At a quick glance, this section will help you understand:

  • Why social media is important for your nonprofit
  • How to start engaging in social media to reach donors, volunteers and the media
  • How to use social media to build your brand
  • What and how to measure results from your social media marketing effort
  • How to create an effective social media policy for your nonprofit
  • How real nonprofits are integrating social media sucessfully into their strategic planning
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Beyond the Code: 25 Best Nonprofit Websites

From Parkinson research to fighting poverty, a small group of nonprofits are using their virtual real estate effectively. Besides having a sleek design, these nonprofits are implementing key features that wow users and keep them coming back. Check out the elements all great nonprofit websites have in common and find out who is doing things right!

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Are Nonprofit Executives Leveraging the Power of Social Media?

Did you know that only one-third (33 percent) of nonprofit chief executives use Facebook on regular basis? Or that only 6% use Twitter? A new study reveals how current nonprofit leaders use social media tools.

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Quickbooks for Nonprofits: Planning and Implementation

From planning and implementation to creating financial reports to tracking donations, Mark McCallick walks us through Quickbooks step-by-step. McCallick’s expert advise will help your nonprofit get organized, save time and money. Check out this comprehensive Quickbooks guide for nonprofits.

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5 Must-Have Google Tools to Rock Your Website

Google is more than just a search engine. You can make use of these 5 powerful Google tools to optimize your website, attract more supporters and increase online donations. Google Apps and tools are top of the line and free — Rock your website today!

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How Much Does Motive Matter? Facebook CEO Donates $100 Million to Newark’s Public Schools

Zuckerberg’s $100 million investment will give literally tens of thousands of students from a largely low-income community an opportunity for a better education. So the question is, does his motive really matter?

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Facebook Friend Invite: The Ultimate Guide

Step-by-step guide to add Facebook’s “Friend Invite” function to your page. Turn your supporters into advocates. Help them spread the word about your cause and engage their friends on your behalf.

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Mobile Giving: Meet James Eberhard

The mobile platform for social good is here to stay. Eberhard says “you can put a bucket outside a grocery store and hope to collect some spare change, but what if you put that bucket in front of everybody in the United States?” There is a huge untapped resource in America’s 290 million mobile phones. What does that mean for your next fund raising campaign?

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Email Marketing: 7 Easy Ways to Decrease Your Newsletter Unsubscribe Rate

Your organization’s newsletter can be an important marketing tool. It is a simple yet powerful medium for reaching out to your supporters on a regular basis. Learn best practices to grow your existing opt-in email list and decrease your unsubscribe rates.

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What’s Facebook Poke All About?

Have you ever wonder what it means to “poke” someone on Facebook? By giving a simple poke you are showing your members that you care about them and that you want to connect with them. In return, they may be more likely to visit your Facebook Page. Users may even be more inclined to make a donation, sign a petition or spread the word about your cause if a sense of connection is established first.

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Great Innovations, Poor Social Responsibility: The Case of Apple

Apple’s lack of philanthropic contributions, whether cash or in-kind donations, to social causes is creating an uproar in the nonprofit community. It’s not just Apple’s policy barring iPhone and iPad applications from soliciting donations, but the lack of grants, discounts and special pricing for nonprofits on Apple’s products.

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Connect with Me

Hi. I'm Rosita Cortez. Welcome to Social Media 4 Nonprofits. This is a blog for charities, nonprofits and foundations looking to make sense of the online realm.

 

 

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