
Charity is a obviously a good thing, and when iOS apps let you give to worthy causes by playing games or checking in, it’s a no-brain…right? You choose what causes matter to you, and the app acts as the go-between. Sometimes you simply buy the app, and some of the profits go to the cause. Learn how Earthjustice and The Beautiful Day Foundation are using mobile technology to engage with their supporters.
The mobile platform for social good is here to stay. Eberhard says “you can put a bucket outside a grocery store and hope to collect some spare change, but what if you put that bucket in front of everybody in the United States?” There is a huge untapped resource in America’s 290 million mobile phones. What does that mean for your next fund raising campaign?