Category: Fundraising

A well-optimized donation page can help you convert visitors into donors. Most organizations have donation page conversion rates below 20%, some even less than 10%. These poorly designed pages are driving away potential donors. Why should you care about that? Improved conversion on these pages mean more dollars raised with no increases in outbound marketing.

As nonprofits, we want to engage new people. We want to capture their attention. Ultimately, of course, we want them to donate money, volunteer and attend our fundraisers. The way to get there from where you are right now is to make friends with them and to keep that friendship alive through regular communication. Just like you would do with any friend.

Google in-kind advertising services for nonprofits gives FREE ADVERTISING up to $10,000 per month to selected nonprofits. Google does this through its advertising program called AdWords. Through this program your organization can take its fundraising goals to the next level. Google gives you the same marketing potential and outreach that major nonprofits and big business with large marketing budgets enjoy.

This is the time for nonprofits to jump on the social media wagon and use it to bring about change, to make a positive and profound impact in the lives of people, to reach out to new supporters, to raise more funds and, yes, to increase brand visibility.

This year, the IRS stepped in with its vastly revised Form 990. It contains two questions that pointedly ask about your compliance with state Charity Registration laws. An officer signs your 990 under penalty of perjury. Add to that a couple of recent enforcement actions and you’ve got a timely guest blog explaining what this is all about and why you need to pay attention.

The year-end appeal may be as old as the nonprofit world itself. Finding a fresh approach that donors can relate to—pulling at their heartstrings so that they open their purse strings—remains an annual challenge. Read 7 tips to make your case for giving compelling.

GuideStart offers the largest database on nonprofits organizations in the U.S and is used extensively by grant-makers, donors and volunteers looking for accurate and reliable information about nonprofits and the work they do.