Category: Fundraising

Renowned speaker, author and blogger Katya Andresen shares four end-of-the-year fundraising strategies that work. Learn four things that you can implement at your nonprofit before the IRS declares the year over one more time.

Before Twitter there was no economical way for a fundraising appeal to spread like wildfire. Now it’s incredible how many people a nonprofit can reach with very few resources. Read tips and best practices which may help your nonprofit increase its fundraising success on Twitter.

Stories are a powerful way to engage people in what your nonprofit does and help them understand the meaning of your work. Stories help people gain perspective on an organization’s work and impact. Below are three tips to help you tell your nonprofit’s story successfully.

As a nonprofit, you’re always looking for ways to increase donations, brand visibility and support. By now you’ve either adopted email marketing or you will shortly. After all, email marketing is easy, inexpensive and, in most cases, yields the highest ROI. Learn three essential techniques that will actually make a difference in your email marketing campaigns.

Today, “command and control” communications is slowly becoming outmoded. Social media is the new way to communicate with supporters as it allows you to connect with potential donors, volunteers and constituents on a more personal level. Experts from around the country discuss the dynamic and expanding opportunities for nonprofits to capitalize on social media.

Nowadays, organizations can easily access huge numbers of potential and existing constituents via social media. Many major nonprofits are already using social media to raise awareness and increase online donations. Learn how “wired wealthy” donors use the Internet, make decisions regarding charitable contributions and ways you can reach out to them.

Online giving is growing and fast. Many nonprofits are already reaching out and acquiring new donors via the Internet. However, most nonprofits aren’t focused on their donors’ experience online. The good news is that reorganizing your fund-raising efforts with a focus on the donor’s experience doesn’t have to be a nightmare. Learn 10 tips to make your donors feel appreciated through your website and increase online donations.

Did you know that your donate button can significantly affect online donations? As silly as it may seem, donors respond to the color, size and copy on the donate button. Learn 10 easy ways to optimize your donate button and give it the emotional tone that touches people and invites them to donate.

Does your nonprofit have a website that would benefit from an increase in targeted traffic? Would you like to increase your online fund-raising but have limited resources? Don’t sweat it. SEO is not brain surgery. DIYers can do as good of a job as many professional SEO consultants.

A well-optimized donation page can help you convert visitors into donors. Most organizations have donation page conversion rates below 20%, some even less than 10%. These poorly designed pages are driving away potential donors. Why should you care about that? Improved conversion on these pages mean more dollars raised with no increases in outbound marketing.