Category: Marketing

Brands have tremendous reach and widespread potential. And they are not confined to toothpaste, coffee or soda. Nonprofits can harness the power and rewards that come from having a strong and unique brand.

Renowned speaker, author and blogger Katya Andresen shares four end-of-the-year fundraising strategies that work. Learn four things that you can implement at your nonprofit before the IRS declares the year over one more time.

Before Twitter there was no economical way for a fundraising appeal to spread like wildfire. Now it’s incredible how many people a nonprofit can reach with very few resources. Read tips and best practices which may help your nonprofit increase its fundraising success on Twitter.

As a nonprofit, you’re always looking for ways to increase donations, brand visibility and support. By now you’ve either adopted email marketing or you will shortly. After all, email marketing is easy, inexpensive and, in most cases, yields the highest ROI. Learn three essential techniques that will actually make a difference in your email marketing campaigns.

Does your nonprofit have a website that would benefit from an increase in targeted traffic? Would you like to increase your online fund-raising but have limited resources? Don’t sweat it. SEO is not brain surgery. DIYers can do as good of a job as many professional SEO consultants.

Although there is a lot of interest in the nonprofit sector about using social media, there is also a lot of confusion. How you can use social media to accomplish your nonprofit’s goals? How do you put in place a successful strategy? What factors do you need to consider to come up with a successful social media strategy? In today’s post we explore Josh Bernoff’s four-step process for formulating a social media strategy that can work for your nonprofit.

As nonprofits, we want to engage new people. We want to capture their attention. Ultimately, of course, we want them to donate money, volunteer and attend our fundraisers. The way to get there from where you are right now is to make friends with them and to keep that friendship alive through regular communication. Just like you would do with any friend.

Google in-kind advertising services for nonprofits gives FREE ADVERTISING up to $10,000 per month to selected nonprofits. Google does this through its advertising program called AdWords. Through this program your organization can take its fundraising goals to the next level. Google gives you the same marketing potential and outreach that major nonprofits and big business with large marketing budgets enjoy.

This is the time for nonprofits to jump on the social media wagon and use it to bring about change, to make a positive and profound impact in the lives of people, to reach out to new supporters, to raise more funds and, yes, to increase brand visibility.

GuideStart offers the largest database on nonprofits organizations in the U.S and is used extensively by grant-makers, donors and volunteers looking for accurate and reliable information about nonprofits and the work they do.