Your organization’s newsletter can be an important marketing tool. It is a simple yet powerful medium for reaching out to your supporters on a regular basis. Learn best practices to grow your existing opt-in email list and decrease your unsubscribe rates.

Have you ever wonder what it means to “poke” someone on Facebook? By giving a simple poke you are showing your members that you care about them and that you want to connect with them. In return, they may be more likely to visit your Facebook Page. Users may even be more inclined to make a donation, sign a petition or spread the word about your cause if a sense of connection is established first.

Apple’s lack of philanthropic contributions, whether cash or in-kind donations, to social causes is creating an uproar in the nonprofit community. It’s not just Apple’s policy barring iPhone and iPad applications from soliciting donations, but the lack of grants, discounts and special pricing for nonprofits on Apple’s products.

Free top-notch FBML/HTML templates for nonprofits, charities and foundations. Use them in your custom Facebook Page to increase your reach, exposure and build a strong community. On this post, I will show you, step-by-step, how to implement them!

Custom tabs are a powerful tool to build your brand, community and engage new and existing supporters. This post is a step-by-step tutorial on how to create a custom tab for your Facebook page and make it your landing page.

Creating an engaging profile page is a must if you want to attract new fans and increase your brand visibility. Without a good design, you’ll find it hard to convert visitors into fans. Learn best-practices that will help you create more fans!

Profiles are like real estate you “own” in the social media world. Like a home’s tended garden or freshly painted shutters, it welcomes visitors and creates an impression of the people who live inside. Therefore, you want to put some thought and energy in coming up with a profile that will engage people. Learn best-practices for creating an effective Twitter profile.

Brands have tremendous reach and widespread potential. And they are not confined to toothpaste, coffee or soda. Nonprofits can harness the power and rewards that come from having a strong and unique brand.

Renowned speaker, author and blogger Katya Andresen shares four end-of-the-year fundraising strategies that work. Learn four things that you can implement at your nonprofit before the IRS declares the year over one more time.

Before Twitter there was no economical way for a fundraising appeal to spread like wildfire. Now it’s incredible how many people a nonprofit can reach with very few resources. Read tips and best practices which may help your nonprofit increase its fundraising success on Twitter.