Did you know that studies show users like photo updates twice as often as text updates? Or that users also share videos 12 times more than photo and text posts combined? Learn about the power of visual storytelling and how your nonprofit can use it connect with supporters and advance its mission.
According to the latest studies, 87% of mobile Web users leave a website instantly if it is not mobile-friendly. Having a design that accommodates mobile users with larger buttons, the ability to call your organization instantly with one “tap” and a site that is optimized for mobile viewing means greater engagement with your constituents. The infographic on this post highlights 10 reasons why your nonprofit should have a mobile website.
Having a social media program without attaching it to some sort of goal creates unnecessary work for your staff. Learn how you can align your social media activities with broader organizational objectives. The results? Your employees will be supporting specific and measurable goals and objectives, not something random and intangible.
Did you know that by 2013 more people will use their mobile phones and tablet computers (like the iPad) to get online? Not only that, but users expect their mobile experience to be as good as their desktop experience. Learn how your nonprofit can provide a better user experience by integrating responsive design into its already existing website.
Is your nonprofit wondering how the recent update to Facebook affects your existing page? In this post, I explore what these changes mean for your nonprofit, how they affect your page layout and functionality, and provide tips to make the most out of your new Facebook Page!
Before your nonprofit embarks on a website redesign, be sure to dedicate sufficient time and resources to developing a clear, specific plan. Learn key questions to ask yourself before deciding to redesign your nonprofit website and four essential steps in successfully planning your next website.
Your reputation in the social media world is important. Social media allows people opinions to spread far and wide quickly. Word of mouth is a powerful reason to manage your reputation. What would you do when a crisis breaks? Author Jay Baer and Amber Naslund provide us with eight steps to recovering from a social media crisis.
Charity is a obviously a good thing, and when iOS apps let you give to worthy causes by playing games or checking in, it’s a no-brain…right? You choose what causes matter to you, and the app acts as the go-between. Sometimes you simply buy the app, and some of the profits go to the cause. Learn how Earthjustice and The Beautiful Day Foundation are using mobile technology to engage with their supporters.
Having a well-defined plan for dealing with potential internal or external issues is vital, because problems can grow exponentially via social media. Learn ways to overcome the most common challenges of Online Reputation Management (ORM) and why it should be a pivotal part of your communications strategy.
Supporters communicate with your organization through their online interactions — are you listening? Read my 5 quick tips to successful donor cultivation. Then learn proven “listening” techniques and strategies from two leading communications experts that will help you engage your supporters!